The Great Market Mystery

Imagine the glorious future when all you have to do is go online and type in the sort of job you want, the location, and maybe the target compensation… and out pop two or three job offers.

Well, we’re not quite there yet.  In fact, we may be farther away from that job seeker’s utopia than we’ve ever been because there has never been as much data available to job seekers as there is today, and oddly enough, that does not make the search any easier.

Let’s take a simple example.  Suppose you want to be a Vice President of Sales.  Nationally this morning on a popular on-line job board I found 4,577 such jobs advertised nationally, 121 in Atlanta, 49 in Houston, 31 in St. Louis, (MO)…  

Or what about CEO (376 nationally) or CFO (948 nationally—315 senior level vs. 131 entry level).

That’s too general, you say…  Well, OK.  How about a full-time Operations Manager in the food industry earning at least $80,000 per year anywhere in the US?  This morning the job board suggests there are 257 such jobs available, but only 3 in Houston and 1 in Buffalo.  

Is that better?

Another 10% of our clients land through the recruiter market, another perfectly legitimate way to find a job—but remember, a recruiter has a very specific job description and candidate profile against which he or she screens applicants.  If you do not tick all of those boxes, you probably will not even hear back from the recruiter.

Fully 75% of our clients land their next career step through what we call the “unpublished market”—so what is this mysteriously hopeful place and how can you get there?

Call it the “back door,” or serendipity, or simply good luck… but we believe you make your own luck by doing the right things in the right way.

Firstly, you need to be clear about your targets.  That’s what the targeting stage of our process assures (the Clarity Program©).  Next you need to be packaged and branded appropriately for your target (the next stage in our process).  Only then can we really help you go to market.  

Generally we start with your own network.  You know a lot of people, but you don’t necessarily interact with them very often.  So, get networking!  Be prepared to give because “givers gain” as they say at BNI.  On LinkedIn you probably know even more people (theoretically).  And every one of them knows other people, who know other people…  

At the end of the day, if you know how to network and use the available tools, with some support from the Barrett Group’s sophisticated research capabilities, you can almost always find someone who can introduce you to your target decision makers who even now are thinking about organizational changes, unannounced vacancies, and creating new roles they have not even published.  If you happen to cross that decision maker’s desk or screen or meet him or her at some function at the right time—ta da!  You are at the head of the queue with little competition and very well placed to use the excellent personal branding and interview preparation skills we have helped you hone to land that job of your dreams.

So that’s the mysterious unpublished market.  It is everywhere around you… if you know how to look.

At the Barrett Group, we’ve had this slippery, shifting market in focus for thirty years, so let us know if you need a little guidance.  The job market does not have to be such a mystery if you have a good guide.

Peter Irish
CEO
The Barrett Group