Posts Tagged ‘jobsearch’

12 Ways to Maximize LinkedIn During a Career Change

Most people considering a career change know that LinkedIn is THE place to start a job search. But few fully understand the richness of the tool. Sure, they are “on” LinkedIn, they re-create their resume on their profile page, they create a job search, they add suggested contacts to their network, and they “like” posts in their feed. But there is so much more you can do.

By Julie Norwell

LinkedIn is one stop shopping for leveraging your network for so many aspects of your career. That is true whether you’re actively job hunting or simply want to maximize your potential for opportunities not yet on the horizon. But it’s especially powerful during a career change. If you are preparing for one, there are a several ways to harness the power of LinkedIn to make the most of your career change.

1. Reverse engineer your job search

Pros know that the least useful way to get a job is to apply to a job posting. The most successful job searches begin with reverse engineering the process. What does that mean?

Reverse engineering means to take something apart to study how the individual components work together to enable you to duplicate it. In the context of a job search, this means identifying the job that you want, figuring out the prerequisites of that job, remaking yourself as the perfect candidate – and ensuring your resume reflects it – and positioning yourself in such a way that hiring managers recruiting for that job will easily find you.

Easier said than done, you say? It’s not as hard as you think – and it’ll be worth every minute you spend.

Consider how a typical job search plays out. You go to a job search platform, plug the desired company, job title, and location into a search engine, see what pops up, and apply to the most attractive opportunities. There are significant problems with that approach, however.

First, resumes submitted to online job postings invariably get screened by Applicant Tracking Software (ATS) before they are ever seen by human eyes. ATS offers hiring managers numerous filters to quickly scan thousands of resumes for keywords that match the job description. If your resume doesn’t reflect the keywords sought by the hiring manager, you may as well throw your resume into the trash.

Second, a ridiculously high number of job openings are never even posted online. Rather, they are available only in what is called the “unpublished market.” Anne Lipsitz, senior career consultant at The Barrett Group, estimates that the unpublished market represents over 50% of the job market. In other words, half of all available positions are never publicly advertised. (Click on image below to listen to Anne’s podcast.)

You can solve for the first problem by studying the keywords of appealing job postings. Make sure your resume mentions all the required experience and skills. Note whatever gaps there might be and upskill if it makes sense to do. (You may even find a course on LinkedIn Learning that meets your needs.)

The trick to solving the second problem is to access connections in your network and, in turn, their connections. The more you plumb the reaches of your connections, the better your chances of locating hidden opportunities in the unpublished market. Doing so calls for strategically managing your network.

Manage Your Network

2. Actively build your network

The first rule of thumb in a successful job search is: the bigger the network, the more the opportunities. According to a survey published on LinkedIn, networking is the biggest factor in finding a job for all types of people – whether they are actively job hunting, employed, or any combination of the two. By some estimates, 85% of all jobs are landed through networking.

So, if you are looking for a job and your LinkedIn profile doesn’t show 500+ connections, get busy! Get in the habit of sending a connection request to everyone you meet.

3. Leverage your social capital

Most people understand the concept of using first-degree connections in LinkedIn. But the real magic happens when you open up your second-degree connections and reverse engineer companies and roles.

“It can be a real game changer,” said Lipsitz. “We are finding that a LinkedIn member with just 150 people in their first-degree circle can access up to 250,000 social capital contacts through their second-degree contacts. It’s fascinating to see the explosion of opportunity when we move from one circle to another.”

LinkedIn allows you to creatively and strategically navigate your networks – whether it’s alumni networks or former colleagues that now work at company where you want to work. Ideally, you will connect with people at an organization that are close to the gatekeepers of your target position to create the groundswell of support that you need BEFORE you apply.

4. Join LinkedIn Groups

A great way to connect and participate in discussions with new people in your target industry, job function, company, and so on, is by joining groups. LinkedIn allows you to join up to 50 groups. This is a fantastic way to build ties, especially if you’re trying to trailblaze a career in a new industry. Once you’re in a group, make your presence known by actively engaging in discussion threads. Inviting key players from these groups into your network can have a powerful impact on your career opportunities according to Anne Lipsitz.

“I have some clients who have seen triple digit increases in the number of people that have viewed their profile after having joined groups,” said Lipsitz. “There is a lot of benefit to contributing content, liking, sharing, commenting, and using hashtags to engage a new audience. Plus, you gain specific subject matter expertise. It’s a brilliant strategy.”

5. Keep in touch after leaving a job

One of the great things about LinkedIn is that it is an aggregator of all your business contacts. Once upon a time, a job change also meant a change of email and phone number – and a risk of losing contact with former colleagues. LinkedIn resolved that problem. Still, don’t neglect your old relationships. Maintaining them is as important as currying new ones. Be proactive about dropping a line to say “hello” to people, especially those “high asset” contacts. You never know when you’ll need to leverage that social capital.

Create Your Personal Brand

Let’s face it, the employment market is like any market. If you want something to sell well, you need to manage the public perception of it. That includes yourself. To ensure you aren’t missing out on opportunities, you need to create a clear personal brand and stand out from the crowd. There are several ways to do it. Let’s start with the low-hanging fruit…

6. Use the “About” section to tell your story

The “About” section is underutilized by many LinkedIn users. But this is the ideal spot to showcase your personal brand. Pack the text with keywords of the positions and industries in which you’d like to work, the better to funnel recruiters to your profile page.

7. Manage your personal profile

Be sure to always keep your resume and professional responsibilities updated. List your relevant skills, and keep them current. And remember, “relevant skills” doesn’t mean ALL of your skills. List skills that are relevant to the industries and job functions that you’re focusing on, and omit the rest.

Take the time to edit your personal profile to highlight the attributes about yourself that you want people to notice. Many of these edits can be made in a matter of minutes.

(Hint: Click on “Me” in the top bar, then on “View Profile.”)

8. Customize your headline

Your LinkedIn headline is automatically the same as your most recent job title. But it doesn’t have to be. If you’re striking a new career path or just want to jazz up a boring title, you can rewrite it. Don’t feel restricted to using a conventional title, either. Make it specific to what you do, but feel free to make it interesting enough that people will want to learn more about you.

9. Make a statement with your photos

A picture is worth a thousand words. Make them count in your favor. Choose a photo that shows you in good light, not too far away, and with a smile in your eyes. It never hurts to splurge on a professional photo. And while you’re considering your headshot, don’t forget to leverage the background photo to help drive home a message about your personal brand.

10. Customize your LinkedIn URL

LinkedIn automatically generates a URL for you when you create an account – and it looks it! But you can change the extension to anything you want. It makes you easier to find, it shows your attention to detail, and, well, it just looks more professional on your resume and business card. Why have “www.linkedin.com/in/julie-norwell-5600929” when it takes only 30 seconds to have www.linkedin.com/in/julienorwell?

11. Be a thought leader

Post content that shows readers that you are a thought leader in your field. This is especially important if you’re in a professional services industry. This includes posting original content, sharing media that might interest others in your field, and commenting on the posts of other members. You can even write and publish long-form articles, create videos and advertise events right from LinkedIn.

12. Show off your creds

Having someone else vouch for your skills is a great way to build up your credibility. Ask people in your network to write you a recommendation or endorse you for something. If making an outright request for an endorsement makes you feel uneasy, consider proactively endorsing someone whose endorsement you’d value. Doing so often spurs people to reciprocate. If you find that the endorsements you are receiving are skewing your image too much in one direction, you can manage which endorsements to show and which to hide.

While the advantages of maximizing your LinkedIn account are greatest during a career change, it makes sense to stay actively engaged during all stages of a professional career. Even after you’ve landed an amazing job, never underestimate the present – and future – value of maintaining connections, building social capital, and just paying it forward on your career.

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4 Crucial Tips for Remote Interviewing

When the pandemic hit in March, most people got a crash course in using online conferencing technology whether they wanted it or not.

By Julie Norwell

With no end to the health crisis in sight, it’s clear that using Zoom, Microsoft Teams, BlueJeans, Google Meet, and many other video conferencing platforms will be part of the “new normal” work experience for the foreseeable future. For those new to the job market, this trend will include remote job interviews.

Interviewing for a new job is stressful enough in the best of circumstances. It’s especially fraught when you face the double whammy of a health-economic crisis. For one thing, the stakes are higher. With the unemployment rate topping 10%, there are many more job seekers per job opening than there were prior to the pandemic. Adding in a remote interviewing component is bound to challenge job seekers of all stripes because it introduces so many more opportunities for things to go wrong.

But things don’t have to go wrong. If you know how to prepare, there is a lot you can control. And what you can’t control you can manage. If you’re fresh to the job market it is worth reviewing some best practices about remote interviewing to make sure you avoid the most common gaffes and put your best foot (face?) forward.

Prep Your Tech!

Before you do anything else, make sure you are comfortable with the technology you will be using. Make sure to download the required app well in advance of the interview so that you aren’t caught needing to update your software minutes before you are supposed to go live. Showing up late to an interview is a cardinal sin – even when the reason for your lateness is that you were struggling to get the video technology to work.

Test your mic, your camera, and your connectivity. Are your voice and image clear? Are you framed well? (The top of your head should be half an inch from the top of the screen.) Ideally, you will be looking neither up nor down at the camera, but straight into it. And make sure your lighting is good. If you’ve got a light source behind or to the side of you, you risk looking like a ninja, like you have a halo, or are the subject of an artistic exercise in chiaroscuro. All of them are distracting. The best practice is to be lit from the front, near a window, if possible. Everyone looks better in natural light.

Ask a friend to help you test things out to be absolutely certain that you are ready before your interview. Attention to these details are the low-hanging fruit of remote interview prep. Failing to do them could signal a fatal lack of preparedness to your interviewer…and first impressions are lasting.

Consider Your Setting

One big difference between in-person and remote interviewing is that you bear all the responsibility of managing the visual perspective that a hiring manager has of you. That’s not limited to your attire, which is still as important as ever, by the way (at least from the waist up). It also includes the backdrop of your living environment.

Many people new to video conferencing have unwittingly displayed their unmade bed, streaking toddlers, family squabbles, or worse during a call.

“I was once in a corporate meeting with several people, including one guy whose roommate began using the toilet behind him without closing the door,” said Anne Lipsitz, executive career consultant at The Barrett Group. “He had no idea what was happening behind him, and it was pretty awkward when we suggested he close the bathroom door during our meeting.

Auditory distractions – like barking dogs, crying babies, and door bells chiming – should also be managed as much as possible. When in doubt, keep yourself muted at all times except when you are speaking.

Many online conferencing platforms have a designated button on the keyboard for quick mute/unmute function, like the space bar for Zoom, or the “M” key for Bluejeans. Make sure you know which button to use during your call and employ it as necessary.

If you like to use headphones during video calls, best to ask permission before your interview, to ensure they won’t divert your interviewer’s attention. In short, the rule of thumb is to minimize any possible distractions lest they become things by which your interviewer judges you.

Prepare for the Unexpected

Controlling for potential problems is crucial, nevertheless, the best laid plans often go awry. How you handle those situations matter. When things go south unexpectedly, make sure you have a contingency plan. If a sudden hurricane comes through and wipes out your power, make sure you have a phone number to let your interviewer know that there is a problem.

In the world of remote working, an embarrassing family interruption is much more likely than a hurricane, as demonstrated by the now famous BBC interview of a man whose segment was disrupted by the hilarious appearance of his two young children bursting into his office, and the even funnier commotion of his wife skidding into the scene to hustle them out.

It’s a very bad interview when no one remembers – or even cares – about your comments because something more interesting has happened over your shoulder. So how to handle it?

“Acknowledge it and absolutely own it,” said Annie Meisels, an actress and public speaking coach whose business, A Powerful Voice, now caters to workers trying to connect with others in a virtual setting. “If you seem embarrassed, it becomes a negative. But if you own it, you don’t look bad – you look human. Introduce your child or your dog to your onscreen audience, crack a joke, then try to move forward smoothly.”

Done right, the situation could end up demonstrating some pretty great characteristics about you, like adaptability, humor, and grace under pressure – all highly valuable assets during the current crisis. It may even help build a human connection with your interviewer – which is much more difficult to do remotely than in an in-person setting.

Try to Make a Human Connection

You absolutely have to work harder to make a human connection through a screen. A number of studies suggest that a huge percentage of interpersonal communication is non-verbal, and during a remote interview you don’t have the luxury of a handshake, a walk down a hallway, or a leisurely lunch. You have 30-60 minutes to be authentic, and small details count more than you think.

“Project your voice! Make sure you are articulating well,” said Lipsitz. “And be mindful of where your eyes are – try to look at the camera and not at the image of your interviewer or of yourself more than necessary. It’s as important to get people at “Hello” in a video interview as in real life, so you need to seem attentive, responsive, and have a smile in your eyes.”

People who aren’t naturally high energy personalities might need to fake it lest they come across as disinterested and lose an edge to their competition. Tricks include leaning in to show interest, deliberately varying your vocal range, and asking conversational questions that can connect you to your interviewer. Try to prepare some appropriate anecdotes that might help your interviewer relate more to you. People who reveal personal information about themselves are more likely to feel a human connection.

By the way, if you want to take notes, ask permission so that your interview doesn’t think you’re distracted, unengaged or – worse – checking your phone. Set expectations up front to avoid judgement.

With luck, the next time you’re planning to change jobs, you will have the option to interview in person. Likelier than not, however, remote interviews are here to stay in some form. Not to worry – with an eye to these basic tips, and a little practice, you can be as successful in your job interviews whether they’re conducted live at an office or remotely from your home.

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Which Industries Will Sink and Which Will Swim in the Post-Covid World?

Here is a peek at the post-pandemic outlook.

By Julie Norwell

The employment numbers for May are still ugly, but by this point they shouldn’t shock anyone. Economists have been telegraphing for the past two months that the economic worst of the national response to the Covid-19 pandemic is yet to come. If Goldman Sachs is to be believed, the economic worst has arrived – with GDP shrinking to unprecedented lows and unemployment stretching to unprecedented highs.

But there is a silver lining to bottoming out. Now begins the upswing.

To be sure, the labor market has borne the biggest brunt of the economic downturn. In just eleven weeks the unemployment rate has rocketed from one of the lowest it’s ever been to one of the highest it’s ever been.

We can all take heart in the indicators suggesting that the second half of the year will be better, and that investors expect unemployment to improve relatively quickly.  But, let’s not kid ourselves – business in the post-Covid world is likely to be dramatically different, and some of the hardest hit industries – amusement parks, movie theaters, hotels, clothing stores, and airlines – may not recover for some time, if ever.

Other industries will rebound, however, as will companies that are bold and agile enough to adapt to a new business-as-usual. The employment market, too, will likely transform, with job opportunities growing and declining in unexpected places and ways. Jobseekers who know where to look will have an edge.

Here is a peek at the post-pandemic outlook.

A peek at the post-pandemic outlook.
Which Industries Will Sink and Which Will Swim in the Post-Covid World?

Industries Likely to Swim

The breathtaking speed with which the pandemic swept the globe caught everyone off guard and every sector has been affected. Industries such as Video Conferencing & Software Developers, which enjoyed an overnight surge (growth is up 19.1% in 2020 so far), have even faced unique challenges (think Zoom). Still, the pandemic and the uncertainties about when it will end creates better conditions for some businesses than others.

Top performing industries to date according to industry research platform, Vertical IQ, include liquor stores, fruit and vegetable manufacturers, grocery stores, home centers and hardware stores, internet, TV, and mail order retailers, janitorial services, paper products manufacturers, and pet food manufacturers.

Focus on remote working
Focus on remote working

Going forward, industries and businesses that support the exigencies of social distancing and the practice of spending more time at home – be it for work, schooling, or entertainment – will make out well, especially in the short term.

According to industry market researcher, IBISWorld, which offers specific analysis of the coronavirus impact on individual industries, technology will be a sure winner, especially software and systems that facilitate remote business continuity, unified communications-as-a-service platforms, and cloud computing capabilities.

Other industries with a rosy outlook will include online furniture sales (for remote workers setting up home offices), and Employee Assistance Program Services (for the anticipated uptick in mental health issues associated with remote working and quarantining).

Education

Because many educational institutions will continue remote learning into the fall, online tutoring services and educational consultants (to help train teachers and administrators in online teaching) are expected to see greater demand.

E-Commerce
E-commerce has surged.

Retail stores have shuttered, but online shopping has surged – a trend that is expected to grow. Online grocery shopping, in particular, is booming. Compared to pre-Covid days when just 11% of consumers bought groceries online, in the four weeks ending April 7 more than half of shoppers reported placing an online grocery order – 33% of them first-timers to online grocery shopping!

Besides groceries and tangible goods, people are also consuming all kinds of media online, especially video streaming services and video games.

Business advisory services

Not surprisingly, many businesses will be seeking advisory assistance on whether to maintain operations and how best to do so. Management consulting, accounting services, and other advisory service businesses, therefore, will likely see a boost in demand.

Virus mitigation

Demand for Janitorial Services and other industries involved with the prevention of infection will boom as state and local economies open and try to stem fears by a wary public.

Healthcare management.
Healthcare

Industries related to medical instrument and supply manufacturing, medical services, software, medical supplies, and, especially, labor in the healthcare field will see a rise in demand. In addition, many medical providers can expect to see a surge of caseloads by patients who opted to put off discretionary procedures until after the pandemic peaked.

The pandemic has also supercharged the prospects for telehealth. McKinsey recently reported that “Covid-19 has caused a massive acceleration in the use of telehealth. Consumer adoption has skyrocketed, from 11% of U.S. consumers using telehealth in 2019 to 46% of consumers now using telehealth to replace cancelled healthcare visits.”

Industries Likely to Sink

In the post-Covid world there are many industries that jobseekers should think twice about targeting. In fact, when it comes to sinking and swimming, Forbes contributor Stephen McBride minces no words: “For many industries, this crisis will prove to be the final nail in the coffin. [Three] industries will NEVER return to what they once were,” he writes.

These industries are:

  1. Movie Theaters – Why risk infection when you can stream movies at home?
  2. Department Stores – Many first-time online shoppers will eschew shopping in physical stores now that they know how convenient online shopping is.
  3. Office Space Operators – The growing awareness that widespread remote working will be part of the “new normal” means many businesses won’t renew their office leases.
Leisure & Hospitality

Many industries will take years to regain their former strength, especially if human contact is important to the business. Leisure & Hospitality, for example, was hit harder than any other industry, with unemployment reaching nearly 40% (see graph). And because travel has dried up, demand for hotel rooms and restaurant seats may not rebound for a long time. Individual hotels and major operators are projecting occupancies below 20%, a reality that may force many to close. According to IBISWorld, sector revenue is forecast to decline 11.2% in 2020.

Within this industry are subgroups, such as performing arts, spectator sports, museums, amusement parks and national and state parks. Some will fare better than others, but all will face challenges going forward.

Manufacturing

This sector is victim to substantially reduced industrial and consumer spending. According to IBISWorld, revenue for this sector is forecast to decline 18.4% in 2020. The segment of the industry related to medical supplies, however, will be an outlier in the overall decline.

Construction

This sector is volatile in the best of circumstances, and pre-Covid it was already facing stagnant productivity, low levels of digitization, and low profitability according to global management consulting company McKinsey. It was ripe for disruption, and the pandemic will force it to innovate if it is to fully recover. The sector revenue is forecast to decline 6.8% in 2020.

On the upside, low mortgage rates and pent up demand will kick in once the larger economy recovers. Moreover, public investment and infrastructure projects are sorely needed in the U.S. Initiative on these is unlikely before the presidential election, but if the government moves forward on projects in 2021, it could offer a lot of employment opportunity.

Transportation
Consruction and Transportation

Automakers have started to reopen plants, but continuing supply chain and health safety concerns, not to mention waning consumer demand, will continue to hamper the recovery of this industry.

The air travel industry will be even more vulnerable. Revenue is expected to decline 6.3% in 2020 due to the Covid-19 fallout. U.S. airlines carried 51% fewer scheduled service passengers in March 2020 than a year earlier – the largest year-to-year decrease on record and the lowest level of air travel in almost two decades. Demand is unlikely to recover without a concurrent rise in consumer sentiment and improved economic conditions.  

Accelerating Trends and Paradigm Shifts

It’s important to keep in mind that the pandemic isn’t fully responsible for the trajectory of a given industry. New trends in the global order of business have been underway for years thanks to advances in digital technology. Analysts say the pandemic is simply accelerating these trends.

The result may well be a paradigm shift.

Accelerating Trends and Paradigm Shifts

“Covid-19 will force a rebirth of many industries…, re-assessing and re-imagining modes of consumption, supply, interaction and productivity,” writes Mohit Joshi, president of global technology firm, Infosys Limited, in his article, Who will be the winners in a post-pandemic economy?

As counterintuitive as it may seem, now is a great time for talented workers to consider a career change. No matter the industry, companies will survive based on the choices they make now, and choosing good talent is paramount.

McKinsey notes in a recent report that “forward-looking companies know that…the only sustainable advantage is rooted in harnessing the passion, skills, capabilities, judgement, and creativity that people bring to work…This means getting the right people in the right roles to create value.”

This is good news for jobseekers, but they shouldn’t forget that, like companies, those with a healthy combination of resilience, agility and a willingness to adapt to the new normal will be the most successful.

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Career Management and the New Normal

What will work life and job seeking look like after the Coronavirus Crisis?

By Julie Norwell

The coronavirus crisis has unleashed a maelstrom of uncertainty about every aspect of our lives. It has introduced concerns as disparate as mental and physical health, financial stability, children’s education, screen time, the presidential election, humanity at the end of life – for heaven’s sake, we even worry about where our next roll of toilet paper will come from!

Paramount for some Americans are anxieties about employment. Just six weeks into the Covid-19 crisis, a jaw-dropping 30 million people hit the unemployment rolls. And that number is expected to climb. Economists estimate the unemployment rate may ultimately hit 20% – a staggering figure that is now being compared to the Great Depression, when a quarter of the American population was unemployed.

For now, there are still way more questions than answers about the uncertainty – especially for those who have lost, or risk losing, their jobs. Two questions topping the list are: How do we get to the other side of this crisis, and what will it look like when we get there?

What will work life and job seeking look like after the Coronavirus Crisis?
What will work life and job seeking look like after the Coronavirus Crisis?

The short answer to both questions is that no one knows for sure. This crisis presents the U.S. with two equally harrowing alternatives – a modern day Scylla and Charibdis: Reopen the economy and risk thousands more deaths, or keep the economy closed and risk unparalleled economic damage.

How it ultimately turns out will depend on so many variables, not least of which include when a coronavirus vaccine can be produced, and how effectively our leaders navigate us through this impossibly difficult strait.

But Americans are nothing if not resilient. Somehow, we will get to the other side. And the path forward isn’t so bleak if you resolve to prepare yourself well for work life after the coronavirus crisis. Here are a few observations to help set your expectations.

We Are Unlikely to Get Back to Where We Were

When investors tuned into the most recent annual Berkshire Hathaway stockholders meeting, they were heartened by the optimism of billionaire and financial guru, William Buffett, who dispensed with some folksy wisdom. “Never bet against America,” he said. At the same time the “Oracle of Omaha” was realistic about the changes we face.

We must resolve to study, learn, innovate and adapt to the new normal.

“We do not know exactly what happens when you voluntarily shut down a substantial portion of your society,” said Buffett.

According to McKinsey, our era will be defined by the periods before and after the Covid-19 crisis. It’s clear that not all businesses will survive. McKinsey’s prescription for business leaders and policy makers to get to the “next normal” boils down to five words: Resolve, Resilience, Return, Reimagination, and Reform.

The same prescription is equally apt for workers. To weather this storm workers must develop a new playbook. They must resolve to study, learn, innovate and adapt to the new normal.

Blazing a Path Forward

To be sure, the return to any semblance of “normal” will take time, and it’s unclear whether the timeframe should be measured in months or years. But businesses are already planning for the next phase.

Blazing a Path Forward

Consulting firm KPMG, for example, has published a useful conceptual model for how organizations might safely restart in a way that incorporates infection testing to mitigate the health risks to the workforce.

They’ve also looked at the struggles American workers currently face to understand how businesses can better support them. A survey reveals that 60% of employees say their jobs have become more demanding – even overwhelming. This is especially true of parents who are juggling work and childcare.

And the higher they are on the corporate ladder, the more likely people are to find work more challenging now. Few managers have experience overseeing an entirely virtual workforce. It requires a special set of skills to maintain employee morale, productivity, and a human connection at a distance.

The New Normal Work Life

Again, no one knows for sure what the new normal work life will look like, but it will probably look a lot like what prognosticators were forecasting in the pre-Covid-19 period. The future of work is now standing at the front door.

Most evident, is that there will be a burgeoning role of technology, especially anything pertaining to remote working. Virus or no virus, it will be impossible to put that genie back in the bottle. Now that companies and workers know that remote working works, fewer people will be going to an office.

Instead, business-as-usual will involve working from home, less travel, more video conferencing, and new apps and platforms that enable team communication and collaboration at a distance. In fact, there is a good chance that Covid-19 will trigger a permanent exodus from dense, metropolitan centers to rural and suburban locales. After all, why would city dwellers opt to pay high rents for a small apartment if proximity to an office is no longer a requirement?

Until a vaccine is available, only those for whom it is critical to be in an office will be expected to go. Those that do will find new floor layouts and safe zones in elevators that promote social distancing. Previously open work spaces may have sneeze guard partitions and ramped up cleaning regimens. If they don’t already, businesses will stagger work schedules to minimize contact among office workers.

Some changes may challenge privacy concerns, such as regular temperature scans. According to the Washington Post, PricewaterhouseCoopers will soon launch a contact-tracing tool for businesses. The tool adds an app to workers’ phones that detects the phones of any co-workers that come near.

The Covid-19 Impact on Career Management

To stay competitive in this new work environment, it’s imperative that workers keep up with technological advancements and prepare themselves for imminent changes to conventional modes of work. The rise of the Gig Economy was well underway before Covid-19. In the short term it will expand even more because companies concerned about their bottom line are likely to hire people on a temporary basis until the dust settles.

But a surprising sub trend is also underway at the executive level. The executive coaching team at The Barrett Group is finding that clients with demonstrable performance achievements under tumultuous circumstances are in hot demand.

“In the past month and a half, we’ve had more clients landing than ever before,” says Dan Resendes, chief consulting officer at The Barrett Group. “Companies that are affected the worst are looking to replace leaders that are failing to handle this crisis.”

Recruiters are also actively beefing up their lists of leaders proficient in dealing with crises, transitions, and virtual business. In addition to these skills, a savoir-faire in managing relationships and leveraging social capital outside of the traditional format is more prized than ever before.

Indeed, Resendes notes that the successes of clients at The Barrett Group is due largely to their efforts to check in on people in their network to make sure everyone is doing okay during this crisis. Networking is hugely important in the best of times. During a crisis such as this, where in-person meetings are risky, this kind of soft skill is crucial to building relationships and creating a community.

“We are seeing a fundamental shift in the skills and leadership background required by companies,” said Resendes.

Some Silver Linings for Job Seekers

It is difficult to see past the daily grim headlines, but there are some silver linings for motivated job seekers. Many job seekers are simply deciding to wait out the storm, which means the pool of competitors is smaller than it would otherwise be for those actively looking. Also, many older workers may simple opt for early retirement rather than reinventing themselves for a few more years, which will shrink the pool even more.

It’s important to remember that when a vaccine or widespread testing puts the worst of the health crisis behind us, the employment picture gets much brighter. Because the economy was victim to an exogenous shock and not internal rot, hiring may well be supercharged when it recovers.

Sure, some industries, like travel, hospitality, and tourism, may take a long time to recuperate, but others, like technology, healthcare, construction, and consulting firms, will be catapulted way ahead as innovators race to respond to new social and commercial needs and new consumer expectations.

Going forward, job seekers should highlight different skills and experiences than they used to. Anything that shows an ability to achieve a vision or a mission by leveraging calm, decisive leadership during times of adversity and crises will grab attention, as will skills in managing a remote workforce, an ability to restructure policies and procedures, and distance production.

Most organizations have never experienced a disruption on the scale of the Covid-19 crisis, and they will do all they can to minimize the fallout and ensure it never happens again. If you can contribute to that goal, you will be hired!

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Where Will the Jobs Be?

The landscape of the global labor force is changing.

By Julie Norwell

Even before the novel coronavirus outbreak, the global labor force was changing. Developments in robotics and artificial intelligence (AI) are at the forefront of changes in the workplace and herald a future of automation that will make work drastically different. Technologies can already do tasks that we once believed only humans could do, and this trend will only continue.

Analysts from such august institutions as McKinsey, Brookings and MIT anticipate that the disruption in the labor force stemming from technology will be of a similar magnitude as the shift from the agrarian economic model to the model ushered in by the Machine Age. Some speculate that it might even be greater.

Where will the jobs be?
Where will the jobs be?

Although such dramatic prognostications are fodder for alarmists who warn that robots are killing jobs, you shouldn’t panic. Yes, some jobs will be fully automated in the future. Most, however, are likely to change rather than disappear entirely, and many new jobs that we can’t even imagine today will emerge.

Jobs in Transition

Global Management Consulting firm, McKinsey, has undertaken an ongoing effort to study the future of work. McKinsey’s analysts studied 2,000 work activities across 800 occupations.

They found that, the majority (60%) of all occupations have at least 30% of activities that could be automated, and that almost every occupation has at least some automation potential. However, given current technologies, less than 5% of all occupations can be automated entirely. In other words, more occupations will change than will be automated away.

That doesn’t mean you have nothing to worry about. In a related report McKinsey estimates that 75 million to 375 million people globally may need to switch occupations by 2030.

Not surprisingly, the jobs that will be lost to automation involve physical activities in very predictable environments, such as in manufacturing, food service and hospitality, as well as the collection and processing of data, such as in certain financial work and back office transactions.

The jobs of the future will require technical skills, math, statistics, and logical thinking. Comfort with data will be essential. We will likely see “hybrid jobs” – that is, jobs that combine different disciplines in ways that we haven’t seen before. But they will also increasingly involve humans working side-by-side with machines, using skills that machines cannot match, especially those that rely on social interactions, such as managing people, applying expertise, or research and writing skills. 

The more “human-centric” a job is, the more likely it is to resist absorption by automation. Such jobs are likely to involve four basic competencies – sometimes called the “Four C’s:” creativity, critical thinking, collaboration and communication.

In some ways, older professionals are well situated for such jobs because they have been in the workforce longer than younger professionals. They have more experience and have acquired valuable interpersonal skills and expertise that will serve them well as the work landscape changes. But in the Digital Age no one can afford to rest on his laurels.

Workers must constantly focus on upping their game

In a 2017 Deloitte report, analysts anticipate that the half-life of skill sets will decrease to five years in the future of work. For example, technical skills that are in high demand today will become less sought after as more workers become skilled in those areas. Meanwhile, the demand for expertise in other areas will grow. Above all, workers must constantly focus on upping their game and making their own opportunities.

Factors in Job Growth

Demographics, climate change and global economic forces will all be determining factors in job creation by 2030, too. Our aging society is catalyzing the growth of jobs in the healthcare industry, for example, and climate challenges and rising energy demands will spur jobs promoting energy efficiency.

Investment in technology and infrastructure by government and business will beget jobs in technology, construction and construction-related sectors.

Historically, developing technology has created more jobs than it has destroyed. McKinsey found, for example, that since the advent of personal computers 3.5 million jobs have been lost versus 19.2 million jobs created – a net gain of 15.8 million jobs. Looking ahead, McKinsey forecasts that new jobs will result from growth in current occupations and the creation of new types of occupations that may not have existed before. If history repeats itself, job growth (i.e. jobs gained) could more than offset jobs lost to automation.

Categories with the highest percentage of job growth
Specifically, McKinsey reports, “the categories with the highest percentage of job growth net of automation include:
  • healthcare providers;
  • professionals such as engineers, scientists, accountants, and analysts; IT professionals and other technology specialists; managers and executives, whose work cannot easily be replaced by machines;
  • educators…;
  • and ‘creatives,’ a small but growing category of artists, performers, and entertainers who will be in demand as rising incomes create more demand for leisure and recreation.”

Tours of Duty

To smooth the transition to the future of work, it will be incumbent on government and businesses to implement policy changes to train and retrain people to accommodate the demand of new and different workforce skills, to retool healthcare and income support systems to promote more fluidity in the labor market, and to help displaced workers find employment.

Tours of Duty

By all appearances, these institutions have a long way to go. Andy Wyckoff, director of the Directorate for Science, Technology and Innovation at the OECD, writes that governments are lagging behind the need to adapt policymaking to the fast pace of technological developments – and the gap is widening. Businesses aren’t doing much better.

According to a Deloitte survey, employees give their learning and training departments a low -8 net promoter score, complaining of outdated learning management systems and legacy content. The smart worker, therefore, will shoulder the responsibility to continually learn new midcareer skills and adapt to changes in the employment market.

LinkedIn co-founder, Reid Hoffman, views careers today as “tours of duty,” whereby workers stay at a given company just a few years.

He believes the time has come for a new employer-employee compact that acknowledges the probable impermanence of the relationship yet seeks to build trust and investment by way of an alliance that offers both parties value.

In other words, companies should try to attract and retain talent by offering employees real skills, new relationships or the opportunity to enhance their personal brand.

As an employee, if a company isn’t offering you these things, you might do well to look elsewhere because, as long-term job security slips away in the future of work, learning and development opportunities will be the hallmark of a good job and your ticket to a better career.

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Job Seeking During the Coronavirus Crisis

Put your worries to work so you’re ready when we get to the other side of it

By Julie Norwell

Reading the news is depressing stuff these days. In addition to the tragic loss of life that now seems inevitable, the coronavirus health crisis has turned into a full-blown economic crisis that promises to rival every economic crisis in the post-war era.

Bank of America “officially declared” in mid-March that the U.S. economy has fallen into a recession – and that was even before the U.S. Labor Department reported unemployment claims had surged to 3.3 million, up from 281,000 the week prior. In the week ending March 28 initial claims leapt to 6.6 million – an all-time high.

Experts expect these numbers to worsen yet over the coming months.

Video Interviewing

A sobering analysis by management consulting firm, McKinsey & Company, estimates that up to one-third of U.S. jobs could be vulnerable. The most affected industries – hospitality, food service, and retail – account for 42% of vulnerable jobs. With Americans retreating to their homes, consumer spending – which comprises two-thirds of the U.S. economy – has narrowed to grocery, hand sanitizer and toilet paper purchases.

The Economic Recovery Will Happen

McKinsey’s analysis find that lockdowns disproportionally affect low-income workers. But unemployment is likely to spread across most industries and income levels until businesses see the economic rebound that invariably follows an economic crisis.

When will that happen?

At this point, it’s anybody’s guess. It depends entirely on the economic policy and the public health responses to the crisis.

But it’s never too early to start preparing for a job search. Whether hiring picks up in the third quarter of this year or sometime in 2021, you should put your worries to work now so that you can hit the ground running when we emerge on the other side of the coronavirus crisis.

This Economic Crisis Is Different

The rapidly worsening doom and gloom news is head-spinning. Events are moving so fast that in the last two weeks of March Goldman Sachs revised its economic forecast of the second quarter three times; first, to a contraction of 5%, then to 24%, then to a jaw-dropping 34%. That’s 3.5 times bigger than any decline in history. Goldman Sachs’ lead economist, Jan Hatzius, says that unemployment will hit 15% by the second half of the year.

Still, this economic crisis is different from other economic crises.

Unlike the 2008 financial crisis, which was the result of complex structural problems in the U.S. economy, the current crisis is the result of an exogenous shock to the economy – that is, an unpredicted event that comes from outside the economic system.

In theory, an exogenous shock to an otherwise healthy economy can absorb the shock and rebound in a classic V-shaped growth curve. That is a big difference from the slow, 10-year recovery after the 2008 crisis.

A quick rebound is exactly what Goldman Sachs forecasts. It sees GDP surging 19% in the third quarter. Likewise, Morgan Stanley forecasts growth of 21% after a sharp contraction of 38% in the second quarter.

To be clear, there is no consensus on what the recovery will look like.

Morgan and Goldman expect a more drawn out recovery than initially anticipated, and some experts foresee a full-on U-shaped recovery. Unfortunately, an L-shaped recovery isn’t out of the question.

There is no consensus on what the recovery will look lik

But economic relief efforts are underway. In the first week of April Treasury Secretary Steve Mnuchin tweeted that community banks have already processed over $875 million in loans of the $349 billion small business Paycheck Protection Program, and big banks will be following suit soon. Treasury officials also plan to ask Congress to commit an additional $200 billion to the program.

Experts do agree that the recovery very much depends on the policy response to the crisis. McKinsey has modeled out various economic scenarios based on the aggressivity of the government’s economic policy and public health responses to the coronavirus crisis. To avoid a grim outcome, it strongly urges quick and bold leadership.

Don’t Let Someone Eat Your Lunch

What’s the bottom line: Should you postpone your job search?

The answer is no. Here are three reasons why:

Don’t Let Someone Eat Your Lunch

1. No one can guess the bottom of this market and it won’t get easier to wait. Back in 2008 many would-be job seekers waited for the market to recover, which took a long time. If current estimates hold, a rebound in the third and fourth quarters would be 3-6 months from now. A typical job search also takes 3-6 months, so starting the process now is the right time to research the job you want and make yourself the best candidate possible for that job so that you’re ready to go when hiring picks up.

2. Hiring managers are always working back channels to place people in open positions, both in good times and in bad. It’s called the “unpublished job market.” If you aren’t job seeking, you won’t know about those opportunities, and hiring managers won’t know about your candidacy.  

Imagine showing up for an interview with your top company choice only to be told that the spot you were gunning for was filled two weeks ago. Don’t let someone who acted more quickly than you eat your lunch!

A much better strategy is to throw your hat into the ring now and politely tell the hiring manager: “I understand that your hiring circumstances may be uncertain at the moment, but please keep me in mind when things improve.” Your candor and consideration will be appreciated.

3. Don’t forget that a crisis is the best time to show your mettle to hiring managers. Anyone can be a leader when times are good, but a crisis is precisely when companies need strong leaders. If you have something special to offer, let people know. You will be in high demand.

Put Your Worries to Work While You Have the Time

Whether you are employed or not, you are probably spending your days at home like most Americans. Since you have more time on your hands than usual, take a break from watching Tiger King on Netflix to reflect on what your skills are. Do some research to figure out how they may be transferrable to another industry or another type of position. Lastly, cogitate on how you can present these skills to a hiring manager in a language that he’ll understand: dollars and cents.

Put Your Worries to Work

Don’t be shy to reach out for professional help. This kind of exercise is a specialty for executive coaching firms like The Barrett Group. If they can help you demonstrate that you can change a company’s bottom line, create new income, or save time and money, you will get hired. In that case, the investment in a coach will have been well worth it.

Quarantining is an ideal time to ramp up your networking. Because everyone is home, they are reaching out to people they don’t regularly communicate with. Exploit this opportunity and make video calls do double duty for you – make it social but with the potential for a future professional payoff. (If you’re nervous, keep it casual by positioning your kids or your dog in the background.)  

Be sure to take the time, also, to review skills that might be missing from your resume and upskill. Read more: In the Digital Age, Upskilling Is Hot!

Lastly, don’t forget that there are many companies that ARE hiring now. Companies from industries spanning technology to online retail to home delivery are hiring to meet increased demand caused by the coronavirus pandemic. LinkedIn maintains a regularly updated list of companies hiring right now. And the Wall Street Journal is tracking a long list of companies that are both shedding and adding workers and worker benefits.

Many of the positions in demand now are temporary, but consider being a hero in the short-term. In addition to acquiring a few new skills, some contacts, and making a little more income, you will make a difference. What better way to put your worries to work?

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In The Digital Age, Upskilling Is Hot!

Like it or not, the digital age is the source of a tsunami of change in our lives.

By Julie Norwell

Rapid technological changes are shaping everything from the way we hail a cab to the way we order takeout food. We are forced to adapt to new ways of doing the most basic tasks. It’s no wonder, then, that you may be feeling similar pressure in your work life.

Your calendar is updated by others remotely, your files are stored in the cloud and editable by someone in a different city – or country, and a modern meeting is held by video conferencing technology in a “zoom room” or over a smart phone. Even the staid one-page, paper resume has been replaced by the LinkedIn profile.

In The Digital Age, Upskilling Is Hot!
In The Digital Age, Upskilling Is Hot!

In an effort to keep up with the competition, companies must respond to the never-ending need to upgrade systems, digital platforms, and applications. Naturally, companies value most the employees who can keep up with all these changes. It is incumbent upon you, therefore, to continually develop yourself, to learn new skills – especially digital skills – and to be flexible about learning new modes and patterns of work.

In the digital age, having excellent skills is a more valuable currency than an impressive resume, but the requisite skills are a moving target.

According to a report by the RAND corporation, technology skills have to be updated every three years in order to have continued relevance. 

So “upskilling” is crucial for anyone who hopes to position him or herself for a better opportunity at a new company or advancement within the current one.  But what skills are the most important ones to have? And what is the best way to acquire them?

What Is Upskilling and How Do I Do It?

A scene in “The Intern,” a 2015 film about a retired professional, bored with retirement, who elects to return to the workforce, shows Robert DeNiro’s character, Ben Whittaker, reading the instructions to digitally apply for a job posting to an e-commerce startup company. “I have no idea what you just read,” said Whittaker’s friend in the scene. “It’s like a different language!” Undeterred, Whittaker applies for, and lands, a job at the startup and begins his re-education in the world of modern technology.

Upskilling should be a constant endeavor

These days the experience of those characters may be common to people of all ages who aren’t actively updating their skillset. A 2016 report by the World Economic Forum forecast that within five years over one-third of skills that are considered important in the workforce will have changed. Therefore, acquiring new skills and knowledge that make you marketable in your career – upskilling, in today’s parlance – should be a constant endeavor for everyone.

But what skills you should learn depend entirely on the needs of your employer and, of course, on you.

Would you like to advance in the field you’re already in or pursue a different career altogether? Many company leaders now see a yawning gap between the technical needs of their company and the technical abilities of today’s workforce.

Research firm Gartner reports that “…talent has now been recognized globally as the single biggest issue standing in the way of CIOs achieving their objectives.” Increasingly, companies are recognizing the value of training their workers in new skills and offering them valuable professional development. If you are offered such an opportunity, jump on it!

If not, you should be exploring ways to develop yourself on your own.

Consulting with a professional career coach, like the ones available at The Barrett Group, is a great first step for getting a fresh perspective on what you might do to boost your career. Other good resources include finding a mentor, joining an industry association, or taking a course at a local university where you can interact with an experienced educator. Speaking to other people who know the industry is a great way to find out what skills are in hot demand.

Once you figure out what skills are important for your career goals, there are endless ways to learn them – and they aren’t necessarily costly or time consuming. Read books, subscribe to technical magazines, or take an online course, of which there are many excellent, free ones, like Coursera or MIT’s OpenCourseWare. It may seem obvious, but do an online search for “How to learn [fill in the blank].” You’ll doubtless get a page or more of good links to blogs, webinars or podcasts to dig into.

The value of online tutorials
Don’t underestimate the value of online tutorials or YouTube videos.

Although they aren’t usually professionally edited and may lack clarity and thoroughness, they are easily accessible and free. What’s more, they often incorporate links, user comments and interactive demonstrations that are incredibly informative.

Finally, set yourself a tech goal, like creating a website or starting a blog. There is nothing better than experiential learning for mastering technical skills. Working on a project is more compelling than reading a book and the task focuses your attention on the practical application of the skills you are learning.

You might also consider joining a tech-related club and volunteering for a technical project. It will give you valuable experience and, perhaps, the opportunity to work with people with more technical know-how than you, who can act as useful resources. Doing this will have the added benefit of broadening your network and possibly opening doors in your career.

Seasoned Professionals Have an Edge

A report by the World Economic Forum on the future of jobs identifies the technology drivers of change that have already impacted industries – mobile internet, cloud technology and Big Data – and those that we can expect by 2020 – artificial intelligence, advanced robotics and autonomous transport. Nearly every industry and every organizational role will eventually require the use of sophisticated technology, but there are huge talent gaps.

There are huge talent gaps in the use of sophisticated technologies

According to the RAND Corporation, two different types of skills are in short supply: digital skills and digital navigation skills. The former are the technical skills required to use digital technologies. The latter is a wider and less tangible set of skills that is less about knowing technological skills than knowing how to find and prioritize information and assess its quality and reliability. It means taking responsibility for figuring out what you need to know and where to find that knowledge.

The good news is that hard, digital skills are defined and relatively easy to learn in a class or a book. Meanwhile, digital navigation skills require experience, judgement and time to acquire, which gives the seasoned professional an advantage in the employment market. The key here is to be able to apply technology within the context of a specific profession.

This means, for example, a doctor knowing how to use health IT tools to better diagnose a patient’s malady, or an auditor knowing how to use data analytics and visualization software to evaluate copious amounts of information on a spreadsheet at the click of a button. Still, it’s an ongoing process because the knowledge base is constantly changing and one must continue to adapt to new technologies and ways of doing things.

In the face of such radical change in the job environment, staying competitive means adapting. But successful people understand that learning is a lifelong pursuit. If you invest in ongoing skills development, you will do your job more effectively, increase your salary bargaining power, and give yourself confidence to set increasingly challenging goals. You will set yourself apart from the crowd and the results will speak for themselves.

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Your Career Will Outlive This Crisis

A Letter From Our CEO

Your Career Will Outlive This Crisis
Your Career Will Outlive This Crisis

Dear friends,

We hope this finds you well, as are we.  The Barrett Group has been active in the career management market for 30 years and has weathered all manner of crises, including 2008.

Yes, the US and the world are in the grip of a health crisis. Once governments recognize what needs to be done and commit publicly to doing it, people will adjust.  Fortunately, with the measures rapidly being adopted in the US and Europe this is finally starting to happen, though it will certainly get worse before it gets better. 

Where China has adopted strict lock-downs, the incidence of new cases has already dwindled. 

There is hope that “shelter in place” and similar measures being adopted elsewhere can slow the rate of spread and allow health services to expand their capacity and source the equipment and supplies they will need as the crisis peaks.

Medically, most people even if they become infected are not at risk of anything worse than a severe flu, if that, but please take all necessary precautions.  Extensive testing for example in Iceland shows that many who are infected never become symptomatic… though they may still be infectious for a period of time.

As one door closes, others will open
Industries will be impacted differently. 

The cruise ship, airline, amusement park, and concert businesses are already suffering.  Consumer goods companies, particularly makers of hand sanitizer, face masks, toilet paper and the like are thriving.  The health care industries once they adjust will probably do well, too. 

On-line shopping is booming as you can see from Amazon’s stock development.  Microsoft and others have leapt into the remote-learning market as schools have closed. 

Government stimulus and support is also making its way through the regulatory process and green shoots are showing on the world’s stock markets.  Many other industries will not be significantly impacted in the medium term.  

So, as one door closes, others will open.

At the Barrett Group we are modestly ahead of the curve as far as virtual working is concerned, and it seems that the world is moving our way.  This may be the most significant impact of all in the long term as more and more companies recognize that there are in fact significant advantages to telecommuting.

Interviews are conducted by telephone and videoconference

Already, most initial employment interviews are conducted by telephone and videoconference. 

By the way, we can help you set up a complimentary videoconference account of your own, if you wish, to help you capitalize on this trend.

Our discussions with major employers indicate that most expect to weather this crisis and continue recruiting major talent, as their organizational strategies are long term and not particularly affected by the whim of the market.

So, in a nutshell, as long as you are willing to do the work required, this health crisis should not significantly impact your career change campaign in our opinion. 

Most of our clients land through the unpublished market anyway and we know how to help you make the connections required to be successful there.

Fear can be paralyzing.  But you need not be a victim.  Take advantage of this crisis to take stock of your situation.  Perhaps it is time for you to take action.  If so, please consult us.  Thirty years of guiding executives toward a better work / life / compensation balance has made us the experts.  We can help.

In the meantime, please do everything you can to stay healthy and protect the health of those around you.

Sincerely,

Peter Irish
CEO, The Barrett Group

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The High Road Approach

A hiring manager, 3rd party recruiter or HR professional encounters many difficult assignments. Other than letting an employee go, the most difficult among these assignments is informing an interviewee that they were not selected for the job opportunity.

The most common responses they hate to hear are often the most common questions an interviewee wants to ask:

  • Why was I not selected?
  • What did I do wrong in the interview?
  • Do you have any advice for me to do better?
  • What was the exact reason why you chose a different applicant?

These questions are often left unanswered for many reasons, but typically due to the legal department’s risk mitigation policies related to sensitive topics such as discrimination.

Stand Out By Taking The High Road

  • Why was I not selected?
  • What did I do wrong in the interview?
  • Do you have any advice for me to do better?
  • What was the exact reason why you chose a different applicant?

Understanding this dilemma, The Barrett Group created an innovative methodology for helping clients navigate this exact situation. We call this “The High Road Approach.”

Consider these two crucial reasons this method has helped our clients toward success:

  1. The High Road Approach Establishes A Path For Future Opportunities. Many clients who take the high road approach end up being selected for the position if the employer’s first choice washes out during the offer negotiation or probationary stage of onboarding. From time to time the employer is so impressed by your sophistication and political savvy that they change their mind and offer the position to you anyway.
  2. The High Road Approach Expands Your Sphere of Influence. Our clients often receive referrals for totally different opportunities either within the same company or a job located in the interviewer’s sphere of influence. These referrals are to jobs in both the unpublished and published job markets.

How To Implement The High Road Approach

The approach to use is simple and quite profound, considering it is the road least traveled. By using this methodology, you can develop a networking relationship with the decision maker. Upon establishing this relationship, your connection may eventually volunteer the answers to the questions you wanted to ask.

The approach begins with a simple letter sent by email or traditional mail:

Hi Name of person in the hiring process assigned to deliver the news>,

Although I am disappointed for not being selected for the opportunity, congratulations on filling the position!

In the interest of staying connected, I will send you a LinkedIn invite. I have learned that amazing opportunities can come from networking relationships, contacts shared and from professional associations.

Please feel free to reach out to me if you would like assistance with anything or just to stay in touch.

I will circle back around to you in a few weeks to see how you are doing.

Respectfully,

Your first and last name
(xxx) xxx-xxxx

An additional High Road Approach goes a step further.

Find out who got the job and take them to lunch. You have more in common than you realize- you obviously wanted the same position. Turn the disappointment of not getting the job into a networking opportunity.

“I can think of at least five clients who ended up landing a job because they scheduled this lunch,” noted Waffles Pi NatuschVice President of Client Services and Client Concierge at The Barrett Group.

When you find yourselves in a position of not getting the job of your choice, make the most of it. Take the High Road Approach and you may be surprised where that new road takes you.

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Do You Deserve More Money?

Here are 4 tips to get the compensation you want

By Julie Norwell

Compensation is a fundamental component of employment, but it’s one of the most difficult topics for workers to discuss with their employers. No surprise, perhaps, given that discussing money is traditionally a conversational taboo, along with politics and religion. Nevertheless, if you want to get paid what you deserve, developing a comfort level with this topic and having a good strategy will go a long way towards preparing yourself to ask for – and get – the compensation you want.

Enlisting the help of a career coach is a great way to get started. Their clientele gives them hands-on insight into what works and what doesn’t. A coach can suggest best practices and real practice to help you become more at ease with the process.

As for strategy, it’s important to keep in mind that, when it comes to negotiating money, there are two specific times to do it: during the hiring period and after you’re already employed. Each time calls for a different approach, and it pays (literally!) to learn the following tactics.

Lay the Groundwork During the Application Process

The first step to set yourself up well to negotiate money during the application process is to make the hiring manager believe that you are the perfect fit for the job. That means you omit everything from your resume that is outside the scope of the job description. Scratch all keywords that are unrelated to the company, the industry, and the role that the company needs you to do. Scratch even achievements that you are very proud of if they aren’t related to the job description, and leave only core competencies and skills. This will help ATS software identify you as a highly skilled person, flag you as being worth more money, and secure you more interviews.

How to Talk Money During the Interview Process

When you reach the interview process, pursue the same tactic as above through verbal articulation. Jot down in advance all of your successes that directly relate to the job posting, and discuss only those during your interview. Give examples of what you have done that relates to what the company wants you to do. Don’t bother to bring up anything else, even if you’re proud of it. Why? Discussing your experience beyond the job description might make the hiring manager think that you will negotiate any offer they might extend, which will result in a lowball initial offer.

You should absolutely negotiate, of course, and you want to ensure that the starting point is as high as possible before you do. Surprisingly, about half of all job applicants do NOT negotiate salary during the hiring process. Of those who do, most focus only on base pay, instead of considering the entire compensation package. People who don’t negotiate at all, or who don’t negotiate the compensation package as a whole, during the hiring process inevitably leave money on the table.

In general, if you’re asked what salary you want, try to duck giving a direct answer. Let the hiring manager name the first number. If pressed, offer a range, along with a disclaimer that you will consider a salary offer only in the context of a full compensation package, as well as the people you will work with and report to, and any other pertinent details. You don’t want to trap yourself into the low end of a range, and this disclaimer will give you greater freedom to negotiate.

Start Preparing to Ask for a Raise the Moment You’re Hired

The best way to get a pay raise after you’re employed, says Dan Resendes, chief consulting officer of The Barrett Group, is to accept a job offer with a request that you get your first evaluation in six months instead of in one year. You’ll look ambitious, and it enables you to ask for a raise twice in one year.

“Eighty percent of my clients get a 6-month evaluation when they ask for it,” says Resendes.

Next, ask your manager right away what her goals and objectives are. Find out what the performance indicators are and tell your manager that you plan to give her the best performance possible. In return you, you will ask to be compensated as well as possible. If this makes you feel apprehensive, remember that bosses are impressed by ambition, and asking for money demonstrates your interest in staying at the company.

Don’t wait until your evaluation to follow up and find out how you are doing against the goals you were given. Be proactive and have regular conversations once or twice per quarter to make sure that you’re on track and that the objectives haven’t changed, lest you fall victim to an evolving mission.

Track Your Successes

One unique stratagem that coaches at The Barrett Group counsel their clients to do is to buy a “dream book” when they start a new job. A dream book is a notebook in which you write down all your successes and the ways that you deserve gold stars for meeting your goals. Update the notebook each week. By the end of 10 months, it will be full of contributions you’ve made to the company that can inform the conversations you have with your boss about your performance and bolster your rationale for a pay raise request.

The most effective way to use the dream book is to invite your boss to coffee about a month before your evaluation takes place, the better to have her undivided attention. Tell her that you’ve been tracking your work performance since you were hired and present her with a report that will give her complete, accurate information of your contributions to the company that she can review at her leisure as she considers your upcoming raise.

Offering your boss such written evidence has three benefits:

  1. It supports your argument for deserving more money,
  2. It takes the onus off her to think of reasons, herself, why you deserve a raise when there may be other competing demands on her time, and
  3. It helps her defend to higher ups in the company her decision to give you more money if the need arises.

When you proactively target company goals, track your results, and regularly communicate your efforts and overall ambition to your boss, you strip away all the risks generally associated with asking for a pay raise. You make the best case possible that you deserve a raise. Most people are reactionary with their careers, but those who manage their careers in this way end up more successful, more satisfied, and better compensated.

General Dos & Don’ts

In addition to these four tactics, here are some general Dos and Don’ts to keep in mind as you plan your next raise request:

  • DO ask! You’re more likely to get a raise if you ask for it than if you don’t ask for it. Plus, you’ve got nothing to lose; people don’t get fired for asking for more money.
  • DO consider bonuses, benefits, perks, and other elements of the full compensation package in your negotiations, not just base pay.
  • DO your homework. Know what you’re worth, what you’ve done and what you need to do to set yourself up for success. Make sure that your work priorities are aligned with the company’s, and solicit feedback regularly from your boss.
  • DO your best to appear confident during all your conversations about money.
  • DO take stretch assignments that allow you to interact with people outside your silo. If your boss doesn’t treat you right, these additional contacts will enhance your leverage to secure a better situation.
  • DON’T talk aboutyour personal financial needs when negotiating your pay. Your rent hike isn’t your boss’s problem. Negotiations should always be performance-based conversations.
  • DON’T negotiate money through email! Men especially make this mistake, observes Resendes. If you are communicating via email, you can be sure that you’re up against a team of people whose best interests are hiring you at the lowest possible compensation you’ll accept. Instead pick up the phone so you can speak to one – and only one – person and hear his reactions to your comments.
  • DON’T negotiate pay before you have an offer in writing. Big mistake! If you don’t know what’s in the entire compensation package, you don’t have the full picture. The base salary may be low because of a big bonus, corporate housing, stock options, or any number of other reasons. Wait until you know all the details of an offer before you begin negotiating.
  • DON’T challenge your boss or get defensive if you don’t get the raise you want. Let it sit for a week and then, when you’re calm, circle back to ask what you could have done differently to get the raise you asked for. Use the experience as an opportunity for self-growth.
  • DON’T forget that if you don’t get paid what you deserve, you can always go elsewhere. It’s a jobseeker’s market, so take advantage!

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