Katarina was facing a crisis, one she couldn’t have planned for, and she needed help. She reached out to The Barrett Group. Here is her story:
The day after her 63rd birthday, the announcement came down in the staff meeting: her company was going out of business! There had apparently been a devastating fire at the plant in Brazil and the insurance claim fell through. The Brazilian government was holding the company responsible for the fire, confiscating all the assets.
Katarina was Senior Vice President of Marketing, with a stellar record and a long history of success, but the long history was the problem: who would hire her at her age? She didn’t want to retire, she loved her work and she would miss building programs with a team. She knew how to market anything from bottled bleach to washing machines, but she hadn’t had to market herself for 28 years, how to even begin?
She called The Barrett Group.
Katarina started with our Clarity program, which put her on track with a solid plan for her career move. Working with her personal career coach, her resume was written strategically, in two basic versions: one that kept her age carefully hidden, the other one highlighting her full range of senior level experience. She learned how and when to use her professional dossier to full advantage, and when to only provide what was needed, to increase her chances of getting worthwhile interviews. She was coached on how to get around interviewers’ carefully couched questions designed to screen her out legally because of her age. Her LinkedIn profile and presence was completely reinvented to show her off as current and modern, which greatly helped her approach the unpublished market while attracting recruiters.
Three months into the program she was interviewing regularly. Sometimes it wasn’t a good fit, but her Barrett team kept her energized and focused on real opportunities for her, instead of just chasing any job that came along. The research team had delivered extensive information on a target company and the potential hiring manager was identified. Her Barrett career consultant Sue suggested a LinkedIn approach and Katarina made the connection and she was brought in for an informational interview, even though there was no job opening at the time. She impressed the Chief Operating Officer so much, he restructured the Marketing Department to best use her strongest talents! When the written offer came in, her Barrett team advised her on the negotiations, resulting in the offer being increased by $15K.
She loves her new job and plans on continuing to do what she does best!